1. Integrity: Conduct business with honesty, transparency, and ethics.
2. Customer Focus: Prioritize client needs, provide excellent service, and build long-term relationships.
3. Professionalism: Maintain high standards, expertise, and a professional demeanor.
4. Innovation: Embrace technology, creativity, and innovative solutions to enhance services.
5. Respect: Treat clients, colleagues, and stakeholders with respect and dignity.
6. Accountability: Take responsibility for actions, decisions, and outcomes.
7. Teamwork: Collaborate with colleagues, partners, and stakeholders to achieve shared goals.